If you're interested in learning how to make an extra $1,000 – $2,000 per month running FB ads for local businesses in your spare time, keep reading! We've opened the course to the public for the first time in 2020. At midnight, January 19th, we'll be closing enrollment to focus on our new students and get them up and running with clients.
Back when I first left my teaching job to run this site, I very quickly found out that blogging wasn't the fastest business model out there. As hard as I was working to monetize my blog and bring in a sustainable income, it just wasn't happening.
So about three months into being self-employed and not really making any money, I finally decided that I was going to have to pivot to something else or go back to teaching.
I managed to land a marketing gig with the jeweler that had made my wife's engagement ring.
It was such a relief! Having that extra money coming in allowed me to survive while I focused on building up this website.
Originally, I was only writing some content for their website and helping them rank higher in Google. But over time, the owner of the store told me that he wanted me to run Facebook ads for him as well.
I had no idea how to do it.
So in true trial-by-fire fashion, I started fumbling around with the ad platform. At first, I wasn't having any real success with it, but after tons of research, talking to people, and just trying and failing over and over, I started to have success!
So I took what I was learning with my jewelry client, and started applying it to this website. I essentially based my entire growth strategy for my site around FB ads.
The best part? It worked.
In 2017, this site had over 1,000,000 readers, and a large portion of that came from Facebook.
That's when I reconnected with my friend Mike Yanda
I was actually working on another course that I was creating just for bloggers and reached out to an old high school friend (we were actually in band together haha). He used to be a lawyer and had recently transitioned to working online like I had.
He had created an awesome Facebook ad agency and was making a killing online running ads for small businesses.
As we were talking on the phone one day, he floated the idea to me of creating a course for M$M readers that would teach them how to run Facebook ads for local businesses as a side hustle.
At first, I honestly wasn't THAT interested.
Yes, in theory…it would work. But I really wasn't sure if people would be interested in running FB ads at all.
Eventually, though, I decided to float it to my private group as well as my main Facebook page.
The response was crazy! I had hundreds of people telling me that they wanted the course.
I went back to Mike and told him I wanted to partner with it and get it out at the beginning of 2018.
We've had over 3,700 students and counting!
The FB Side Hustle course is focused on helping small businesses generate leads. Leads (people that are potential customers) are the lifeblood of a small business, and Facebook happens to be one of the most powerful marketing platforms to do it with.
In the course, we walk you through every step of the process for creating your own FB side hustle. You'll learn how to create ads, target potential customers, and turn them into leads for your clients.
The best part? It is industry standard to charge $1,000 – $2,000/month per client.
I really don't know why I hadn't thought of this as a side hustle for my readers before, but there are so many things that just make sense from a practicality standpoint:
- You don't need to have a ton of technical skills
- It's in super-high demand
- It pays really well
- Doesn't take that much time if you're only managing 1-2 clients
- It's really effective because everyone and their mom uses Facebook and sees the ads
Here is what the lessons look like for the FB Side Hustle Course:
The course teaches you how to create profitable ads for local businesses so that you can start making an extra $1,000-2,000 per month on the side, even if you have no marketing or technology background.
Inside you’ll learn:
How Facebook Ads work, so that you will be prepared for any questions from prospective clients, and will be able to confidently share your new expertise with clients
To create profitable ads for local business, with step-by-step video walkthroughs so that you know exactly what settings to choose and buttons to push to get the best results
Strategies for troubleshooting problems with ads, and exactly what steps to take to overcome those issues and improve ad performance
Unique methods for targeting the right potential customers for your client, so that they make more money and refer you to other businesses
Our top three strategies for finding your first Facebook ad management clients, so that you can start making money as soon as you complete the course
Systems and templates for tracking results so that you can show your clients exactly how much money you are making their business – when clients understand the results you’re getting, they'll want to keep you on payroll forever! (Some of our clients have been with us for years for this exact reason)
Ins and outs of running a Facebook ad business, so that you can get better results for your clients and work fewer hours.
You'll also get access to the following bonuses (for this launch only!):
Bonus #1: Quick Start Implementation Training - Next Wednesday, Mike and I are holding a LIVE training, just for new students. We’ll show you exactly what you need to focus on inside the course, in what order, to implement what we teach and get your first client as soon as humanly possible. If you can’t make it live, it’ll be recorded. We’ll answer all your questions so you can find success fast.
Bonus #2: ZERO to Agency Owner Training - If you’re the kind of person who wants to learn this side hustle so you can replace your income, quit your job, and do this full time… then you’re going to love this training. We’ll take you behind the scenes of Mike’s ultra-successful FB ads agency that runs almost completely on it’s own. You’ll learn exactly how to scale up and even bring on team members who can take over most of your work for you. (Coming in a few weeks.)
Bonus #3: New Member Q&A Session - Later this month Mike and I will be hosting a LIVE Q&A exclusively for new members of the Facebook Side Hustle course. On the call we will be answering all of your questions after you have some time to go through the course, but just as importantly, we will cover the most frequently asked questions that our new students ask just in case you aren’t sure what questions you should be asking yet. And of course, we will record the whole thing in case you can’t join us live.
Bonus #4: Client Acquisition & Sales Guide - This comprehensive guide puts everything you need to know about finding your first client and selling Facebook Services in one handy guide. It includes strategies taught by Mike and I, as well as guest trainings from other agency owners sharing their top methods for finding clients. Best of all, we include what our coaching team describe as, “the best damn sales training we’ve seen” which is pretty high praise considering our combined 30+ years of online sales.
Bonus #5: Mike’s 8 Question Sales Script - A lot of people get nervous when they talk to a client on the phone for the first time. In all honesty, it’s very easy to navigate one of these calls. We’ll give you 8 questions to ask your potential clients that will get them begging you to take their money. You don’t have to be The Wolf of Wall Street to close a deal… it’s the easiest thing in the world. Just read off the page.
Bonus #6: Client Onboarding Checklist - Wouldn’t it be nice if you had a step-by-step checklist so you knew exactly what to do, in what order, once you land a client to get their ad campaign up and running in the shortest time possible, without fear of forgetting a single thing? Good news, when you join FBSH this week we’re giving you the 3-Phase Onboarding Template our teams use every time we bring on a new client to deliver consistent and awesome results. You can try to piece this together on your own (which is hard)... or, you can just use our stuff.
Bonus #7: Jaw Dropping Offer Cheatsheet - We compiled a list of the most effective offers, in the 8 best business niches, so you know exactly what types of clients to go after for your FB Side Hustle, and what offers are working best RIGHT NOW in those industries. You’ll be able to confidently recommend offers to your clients, knowing they will convert for your client just like they have for us and our students.
Bonus #8: The Instagram Lead Gen Crash Course - Instagram is owned by Facebook. And YES, you can apply what you learn in the FB Side Hustle to Instagram very easily. In this bonus, we’ll show you how you can apply the same principles from this course to Instagram ads, how Mike is using Instagram ads for clients at his agency to get them better results than their competition, and some key differences between advertising on Facebook and Instagram.
Bonus #9 One Free Month Of Personal Coaching In Our Laptop Empires Coaching & Support Community - As part of your FB Side Hustle purchase, you’ll be enrolled into our coaching group. You’ll get a free month of coaching and support from Mike and myself and our team. You’re free to stay as long as you’d like, but as long as you’re in that group we’ll give you direct feedback, coaching and support to not only get clients… but also to help them get awesome results so they keep paying you month after month. Plus, it’s a great place to connect with other students to share strategies and get some extra accountability as you start your new side hustle!
Bonus #10: The “Your First Client” Workbook - We teach a dozen different client acquisition strategies inside the course, but that doesn’t mean you need to use all of them. This workbook is going to help you get clear on which strategies will work best for your personality. Then it will guide you through developing your own personal client acquisition plan so that you know exactly what to do each day to land your first client as fast as humanly possible.
The course retails for $497. Most Facebook training courses typically cost $1,000 and up, so I feel like we have really priced this thing well.
I understand how difficult it is to create a side hustle that actually works, and I want to provide that opportunity to as many of my readers as possible.
A few more things about the course…
We have also included a support/coaching group where you can ask anything you'd like about FB ads, get troubleshooting advice on your ad campaigns, and get our help putting out any fires that might come up along the way.
The group costs $47/month, and we have even hired three Facebook experts that will help you be successful, along with additional trainings from myself and Mike.