What up de$troyers? I know some of you saw a few months ago that I was featured in a Reuters article by Kathy Kristof ([email protected]$$ financial writer that does killer work). The site had been doing alright until that point, but right afterwards my traffic took a major (for me) jump!
I flew past 1,000 views/day, hit 50,000 views/month for the first time ever, and my traffic has been consistently growing ever since. I'm seeing more engagement from my social media, and WAY more organic traffic from my SEO efforts (backlinks from Forbes, Marketwatch, Reuters, and International Business Times help a lot obviously).
Also – the site is making way more money. I get advertising/sponsorship offers daily now…which doesn't suck!
If you are interested in starting your own blog to make money online, check out my free blog creation guide! You'll be set up in 15 minutes or less, and with my exclusive link you'll get a free domain name as well. M$M readers get special discounted pricing when you use my exclusive link in the guide!
The “flood” of new readers has been legitimately awesome. It feels good to have hours and hours of work start to pay off. You guys know me – I am not shy about wanting to turn this thing into money making empire. I'm a long way from it, but I think I've got a base to create something special now.
Now for the point of the post – how to run a blog with a full-time job!
I had an ORIGINAL reader email me something over this past weekend that was as humbling as it is cool. Here's why:
- This person has been following me since I started M$M 18 months ago.
- They're from freaking AUSTRALIA (land of the scary animals). M$M is global baby!
- Kris had a great question that I haven't focused on yet. Check it:
Have been following your blog for 18 months now and love it. I'm from Australia, and while the particulars differ a little the principles you write about are just as relevant.
I was having a look at your “How to $tart a Blog” article reading some of your posts relating to that as I have been authoring a blog for around 18 months also. However after an initial 6 month effort prior to the birth of my son (which changed things a little) I have been sporadically blogging all the while going between wanting to dive deeper, or closing the thing down.
I guess the question that is on my mind is how frequently were you blogging prior to quitting your job, and what steps did you put in place to maximise readership while still working full time etc?
I understand there is only so much you can do while still working a job, I guess I just want to gain a better appreciation of what I need to do to get this thing going.
Let's dig in. Running a blog with a full-time job is hard work, but you can have success without being a nut job like me and quitting.
In fact, I would suggest you DON'T do things exactly like I did. I want to get this out of the way:
Blogs don't instantly make money.
They really really don't. I had to start a digital marketing company to keep food on the table after I left my teaching job last year. I didn't make a DIME for almost 3 months after I left my job. I was lucky to find a great first client that was looking for someone to help them out. I would suggest you grow your blog income until it matches your current income and THEN bail. 🙂
You need to sleep less.
My band directing job was heavy on the hours. I clocked 60-80 a week easily. I started M$M in the nights after I got home from work. I got back anywhere from 6-8:00 pm, ate, and then started writing articles and researching on blog building till 11:00 pm. Then I woke up at 5:30, rinsed, and repeated. Every. Damn. Day.
There is no way around it – you will need to cut back on your sleep if you really want to do this blogging thing right. Find the perfect balance for how much sleep you need to function during the day while being able and sit down and write/hustle whenever possible at night.
Forget the weekends.
Well…kinda. I just had to learn to tell my friends no from time to time. A lot of you know that I'm an avid boater, so the weekends were important to me. But honestly, I just didn't have time to go out on the water whenever I wanted when I was doing my job and building this site up.
You have to sacrifice things you like in the short term for the things you want in the long term. That's basically the whole theme of M$M.
This is bold, capitalized, and in red for a very serious reason. If you stop putting out posts consistently, your traffic will get absolutely screwed. See example 1A below:
At least one post a week is my general advice for bloggers. No exceptions unless you are trying to turn the blogging world upside-down by getting less readers. Good luck with that homies.
Find breaks during the day and utilize them.
In-between class periods. While I was in the school parking lot before school started. At lunch. After the last class of the day ended. Before and after our staff meetings. On breaks at rehearsal. After rehearsal. At red lights. <-Don't do that one. Not smart, but I never claimed to be.
Any time I had 3-5 minutes I was on my phone tweeting articles, posting on Facebook, creating post topics, following and unfollowing people, and reading blogs. Everything I could think of honestly.
I was maniacal when it came to growing my social media following and learning more about this business.
Eventually I learned to post my articles automatically with Buffer, which saved me a bunch of time every day. But you need to realize this about blogs, the mentality of content-consumers (readers), and the age we live in:
Your social media presence is like air to your blog's lungs. You have to mega active in the beginning.
Our millennial culture and digital-aged society is similar to a crackhead experimenting with a cocktail of meth and cocaine for the first time. IT'S FREAKING ON 24/7, and people expect a ton of valuable content to give a crap about you. Feed em'.
I mean seriously, where are you going, right? Don't expect overnight results or you will be consistently disappointed and stop blogging. If you stop, you won't make any money doing it. Pretty simple.
Play the long game, because humans SUCK at playing the long game and you need to out-human people to make blogging work. We just aren't wired to work hard at a business that doesn't do jack for years.
I hope this helps. The last thing I'll leave you with is to value every single reader. Remember that they are humans and much more than just numbers on some analytics program. Keep your goal centered around helping those people with your message and you will win…eventually.
Ask your questions about blogging with a full-time job below and I'll answer them ALL!