Overall Rating


LifePoints is a legit survey site that collects market research data for top brands and companies. LifePoints is free to sign up for, and they pay users points for taking surveys, participating in focus groups, and testing products.

You can then convert those points into PayPal cash, gift cards, or charitable donations. LifePoints has a history dating back to 1946, and they are currently owned by the world’s largest research and analysis company — so you know they’re legit.

  • People who love sharing their opinion
  • People who want to make a little extra money
  • Those who don’t want to make a big time commitment


  • Has an app
  • Lots of quick surveys
  • Plenty of ways to earn points
  • Clearly states point value and time of each survey


  • Technical issues
  • Limited survey qualifications
  • Expiring points
  • Time it takes to receive rewards

If you’ve been looking for ways to make extra money, then you’ve probably heard about paid surveys. LifePoints surveys are easy, short, and pay in points that you can convert to cash via PayPal and gift cards.

You’re not going to get rich taking surveys, but one of the things you’ll like about LifePoints is that they are upfront about how many points each survey pays. Plus, they are clear about the time commitment for each.

Today, my LifePoints review will cover exactly how to sign up, how to make money, pros and, plus my personal experience taking LifePoints surveys.

LifePoints Review 2024 | Is This Survey Site Worth Your Time?

What Is LifePoints?

LifePoints is a market research company that started in 1946 as National Family Opinion. Now, LifePoints is run by Lightspeed and owned by the world’s largest research and analysis provider, Kantar Group.

LifePoints has surveys, focus groups, consumer diaries, and product testing opportunities. It’s free to sign up, and users are paid in points for completing those tasks. You can redeem those points for PayPal credit/cash, gift cards, and charitable donations.

Is LifePoints Legit?

LifePoints is a 100% legit survey company, and it’s available to anyone aged 14 and up. Companies pay them to discover how consumers engage and perceive their offerings, which is how LifePoints can pay you for your participation.

While survey sites like LifePoints are legit, there is no way you will get rich taking surveys. However, knowing that will help you avoid scams that make big financial promises.


Get started with LifePoints for free

It’s free to sign up for LifePoints, and you can earn PayPal cash, gift cards, or charitable donations.

Signing Up For LifePoints

New users earn 10 points just for signing up, and LifePoints has a super simple, straightforward, and free sign-up process, and it takes 5 minutes or less to set up your account and start taking surveys.

There are two ways to get started: with the LifePoints app or on the LifePoints website. One of the benefits of taking LifePoints surveys is that you can do it through its app instead of having a website-only option.

There are both Andriod and iOS apps for LifePoints, and they are both free to download through the app store.

Once you’ve downloaded the app or gone to the LifePoints survey site, here are the steps to sign up:

  • Step 1: Enter log-in info. This includes your email address and creating a secure password. I highly recommend setting up an email account for surveys only so you’re not inundated with new surveys.
  • Step 2: Verify your email address: LifePoints will send you an email, and you’ll click on the link in the email to verify your email address and account.
  • Step 3: Create a profile. You will be prompted to answer a short series of questions that ask about your birth date, location, household size, and household income. LifePoints uses this demographic information to start matching you with surveys.
  • Step 4: Start taking surveys. You can browse through survey opportunities in the app or the websites and start taking them immediately.

As you complete surveys, you’ll see your points earnings adding up in the top lefthand corner of the site.

Making Money With LifePoints

Once you’ve created your free LifePoints account, it’s time to start making money. There are a few different ways you can do that, and I will explain each in this LifePoints review.

Surveys are what LifePoints is known for, and this is the most common way to make money on the platform.

LifePoints surveys cover various topics, like sports, holidays, travel, health, shopping, etc. When I was gearing up for this LifePoints review, I took one about sports merchandising.

LifePoints Survey Sports Merchandising

You’ll find surveys about any kind of product or service out there because brands use surveys to gather market research data. They want to know what consumers think of their products and how they interact with them. Your survey answers are compiled into data for companies to help them create more effective ad campaigns and better product offerings.

The surveys on LifePoints range from 5 to 30 minutes long — the average time is 15 minutes — and you will always see the estimated time they’ll take before you click on them.

You also see the points value of each survey, and those points are what you redeem for money.

I’m not going to lie, taking surveys can get a little boring and the questions can be repetitive, but this is the case with all survey sites. Fortunately, surveys are super easy to take and don’t require much thought.

Focus Groups

Focus groups are a way to collect data through group interaction, whether that’s in-person, online chats, or video meetings. LifePoints may ask if you’d like to participate in a focus group, and these can pay pretty well.

The last time I did a survey on LifePoints, they asked me about potential focus group participation, and it paid 2250 points. That’s approximately $20 worth of points.


Some LifePoints users will be emailed with opportunities to record their behaviors in a diary. You’ll be asked to keep track of how often you engage with different products or services.

You can be asked to record things like:

  • How long you wait in line
  • Staff interactions at a clothing store
  • How many times you use your credit card in a month

LifePoints rewards you with points once you’ve finished recording the experiences you’re asked about.

Product Testing

Product testing can be pretty fun, and LifePoints may ask you to provide feedback about  specific products. Then, LifePoints mails you the product for free, and you’ll do hands-on testing with it at home.

You don’t make as much with product testing, but you generally get to keep whatever they’ve sent you.


Take surveys, participate in focus groups, and more

LifePoints gives you multiple ways to earn points, and their surveys take 15 minutes on average. 

Getting Paid With LifePoints

Once you’ve accumulated enough points, you can start redeeming them for rewards. The rewards are subject to change, so the ones in this LifePoints review may not apply when you sign up.

There are three types of rewards offerings on LifePoints:

  • Cash via PayPal
  • Electronic gift cards
  • Charitable donation

The points you earn don’t really have a standard dollar value. Instead, your points value depends on how you redeem them. PayPal cash is typically more expensive than gift cards or charitable donations.

How many points do I need to start redeeming them for rewards?

You’ll need to accumulate at least 385 points before you can do anything, and 385 points will fund the planting of a tree through EcoMatcher.

If you want to redeem your points for money that you can spend, you’ll need at least 550 points. That will get you a $5 Amazon gift card. It takes 600 points to receive a $5 PayPal credit.

PayPal cash is the most versatile, but unfortunately it costs more. The upside is that you can use PayPal for almost anything these days, including transferring cash to your bank account.

Redeeming your points for gift cards is a solid choice because there are legit dozens of different gift card options, and they spend like cash.

LifePoints Perks Plus - Rewards Zone

You can earn gift cards to Best Buy, Bath & Body Works, Amazon, Apple, Lowe’s, Chili’s, eBay, Macy’s, and more. Gift card amounts range from $5 to $100.

How long until I receive my LifePoints rewards?

LifePoints says you should allow up to 10 business days to receive your gift card or PayPal credit. This is a bit of a bummer for me, but this time frame isn’t too uncommon with survey sites.

Pros and Cons of LifePoints

I love a good pros and cons list, and this one will help you decide if LifePoints is worth your time or not. I’ll remind you that it’s 100% free to sign up and start taking surveys, so there’s really no harm in trying it for yourself to decide.


  • The LifePoints appTaking surveys through the app means it’s even more flexible. You’re not tied to your computer, and you can take surveys while waiting in the school carpool line, in the waiting room at your doctor’s office, or while laying in bed watching Netflix.
  • Lots of quick surveysMost surveys average 15 minutes, but some take even less time. This means there’s probably always one to squeeze into your day.
  • Plenty of ways to redeem your pointsYou can redeem your points for PayPal cash, gift cards, and charitable donations.
  • Clear earnings and time on each surveyYou will see what every LifePoints survey pays and approximately how long it will take before you click on one.


  • Technical issuesThe LifePoints app is a little glitchy, to the point that some users have reported losing their survey progress midway through.
  • Your points expireThe points you earn on LifePoints will expire if you don’t use them. The expiration date on your points is 12 months, and you can keep track of your points and when you earned them in your LifePoints dashboard.
  • Limited survey qualificationsSurvey companies look for people with specific demographic points to asses different products and services. The first questions you’re asked in a survey screen you for that information, and it’s not uncommon to receive a disqualification once you start. However, sometimes just aren’t any surveys on the site because they’ve filled them all, or the information in your basic profile has already disqualified you.
  • Time it takes to receive rewardsIt can take a few days to earn enough points to redeem them for PayPal cash or gift cards, but it takes even longer to receive those rewards. LifePoints says you should prepare to wait 10 days for your rewards.

Who Is LifePoints Best For?

LifePoints is a legitimate survey site, and I think it’s a great choice for lots of different types of people, but here are three main types of people I think it’s best for:

  • People who want a low commitment way to earn money: Not everyone wants to dedicate the time and energy it takes to start a side hustle, so taking surveys can be a good alternative.
  • People who enjoy sharing their opinion: Do you jump at the opportunity to tell people what you think? Then surveys are exactly that. You’re getting paid to share your opinion.
  • People who want to earn a little extra money: Surveys don’t pay particularly well, but you can earn a little extra money or gift cards. Those small amounts of money add up eventually.

Who Should Avoid LifePoints?

Surveys aren’t for everyone, and that’s okay. Here are the kinds of people who should avoid LifePoints and surveys in general:

  • People who want/need big money: You will not get rich taking surveys. You won’t even make enough to pay your mortgage from surveys alone. There are much better side hustles if you’d like to make even more cash.
  • People who need money now: Because it takes up to 10 business days to receive your payout, on top of the time it takes to earn your points, LifePoints isn’t the fasted way to make money.
  • People who don’t like to share their opinions: If you prefer to keep your opinions to yourself, then surveys aren’t for you.

Alternatives to LifePoints

One of the best approaches to taking surveys is to sign up for multiple survey platforms. Many companies out there want to know what consumers think, and they used different survey companies.

So if you don’t think LifePoints is the right platform for you or want more survey opportunities, there are many really great survey sites out there. Below are some of my top picks:

My Real Experience Taking LifePoints Surveys

To prepare for this LifePoints review, I created a new account and spent a few days trying to make money on the platform. The sign-up process really is as easy and quick as I said. I think it took 5 minutes, maybe, to set up my account. And, I earned 50 points during the sign-up process.

There were at least a dozen of survey opportunities to start, and I qualified for the first one I clicked on. LifePoints said it would take 15 minutes and pay 170 points, and I think it only took me 10 minutes.

The first survey was to find out about sports and video game merchandising. Some of the questions asked about how likely I was to purchase things, where I’d buy them, and so on.

I took a couple more surveys on the site that first day, and earned nearly 300 more points. I was actually surprised that I qualified for so many surveys. But then the next day, there were literally no surveys for me. So that was a bit of a bummer.

By the end of my trial, I had earned enough points to cash out for a $5 PayPal credit, and it was really easy, mindless work.

The Final Word: Is LifePoints Worth It?

The reason you’re reading this LifePoints review is to decide whether or not LifePoints is worth your time or not. Surveys aren’t for everyone — they don’t pay particularly well, and they’re a little monotonous.

However, if you’re up for taking surveys, I think LifePoints is worth your time.

The LifePoints website and apps are easy to use. They do feel a little outdated, but that’s the case with almost all survey platforms. Because of frequent disqualifications, I recommend signing up for several survey sites.

Legit survey sites like LifePoints are free to sign up for, so there’s no reason to try several out and see which ones you’re most comfortable with.