We’re in the heyday of online selling. There’s an abundance of online marketplaces for casual sellers who want to earn a little cash while decluttering their house. And, there’s a variety of platforms for budding entrepreneurs ready to start their own eCommerce business.
The only problem with having so many great choices is which selling site is the best?
It all comes down to your needs as a seller. Are you looking to offload some old baby clothes? Or are you ready to start an online dog bakery? Do you want to profit from your love of vintage furniture?
Seriously, there are stellar choices for everyone. To help you find the best online selling site, we’re breaking down the top options, explaining how they work, how much it costs, and the pros & cons of each platform.
Best for creating a personalized online eCommerce site
Best for handmade, unique, or vintage goods
Best for collectible, antique, or expensive items
Best for reliability and trust
Starts at $29/month
Charges $0.20/listing + 5% transaction fee
Seller subscriptions start at $4.95/month
$0.99/item if you’re selling under 40 items a month + misc. selling fees
Best for creating a personalized online store
Shopify is a full-blown eCommerce platform that allows you to design and launch your own online store. This selling site isn’t for decluttering your house or selling a few items, but Shopify has incredible features if you want to start your own eCommerce business.
You can sell virtually anything on Shopify too. You can sell handcrafted items, food, clothes, accessories, merchandise related to your blog or social media site, etc.
Shopify even has point-of-sale tools for in-person purchases, you can add Shopify buy buttons for your existing blog or website, there are marketing tools, and dozens of integrations to create a user-friendly site.
There’s also a wide variety of pricing and plans for beginners to advanced shop owners.
Best for new eCommerce owners with occasional in-person sales
Best for growing businesses selling online or in-person
Best for scaling businesses that require advanced reporting
You can check out this guide to starting a Shopify store: Shopify for Beginners | How to Create & Launch Your Shopify Site.
Pros and cons of selling on Shopify:
Best online selling site for handmade goods
Since Etsy launched in 2005, it’s become one of the largest global eCommerce platforms, and it’s specifically great for selling handmade, artsy, unique, and vintage goods.
Etsy has an incredibly streamlined process for setting up your site and creating your listings. It takes just a few minutes to get your listings up, and that’s true for complete newbies.
What Etsy offers in ease, they lack in customization. Etsy sellers can create customizable banners and highlight featured listings, but you’re not designing a site like you would with Shopify. Nothing wrong with this difference — it’s just worth mentioning.
To sell on Etsy, there are two pricing plans for sellers.
$0 monthly fee
$0.20 fee per listing + 5% transaction fee
$0.20 fee per listing + 5% transaction fee
Gives you all of the basic tools you need to start your online store.
Comes with access to more advanced tools, including custom domains, monthly Etsy ads budget, discounts on custom packaging, and more.
Pros and cons of selling on Etsy:
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Most well-known and trusted online selling site
Amazon has earned customers' trust over the years by verifying sellers and trying to keep counterfeit products out of the marketplace. They also have incredibly fast and affordable shipping, and we can’t forget that you can buy almost anything on Amazon.
So, how does Amazon work for sellers?
Surprisingly, you don’t need to be a retail giant or established business owner to start selling on Amazon. Amazon FBA (Fulfillment by Amazon) is one of the first places sellers start. You send items to an Amazon fulfillment center. And once your items sell, Amazon packs, ships, and provides customer service for your products.
Selling on Amazon FBA takes a lot of the work out of selling, but you’ll still need to procure your items, list them, and drive traffic to your listings.
There are two seller tiers on Amazon and associated fees:
$0.99/item sold (plus additional selling fees)
$39.99/month no matter how many items you sell (plus additional selling fees)
You only need an Individual plan to sell on Amazon FBA, but there are additional fulfillment fees (to cover the storage, packing, picking, and shipping items) that depend on the type of item, size, and weight.
Pros and cons of selling on Amazon:
Best online selling site for unique, vintage, collectible, or expensive items
eBay is the OG online marketplace, dating back to 1995 (that’s old in internet years). Since its creation, eBay has become incredibly well known for buyers and sellers who are interested in antiques, collectibles, vintage pieces, and more.
There’s also a lot of weird stuff on eBay, like haunted rubber ducks or a cornflake shaped like Illinois.
Sellers have two main options for listing items:
- Fixed price listing: You sell your item on-demand to one buyer
- Auction listing: Buyers can bid on your item, and the highest bid takes the sale
No matter which selling option you choose, you get to set the minimum selling price on eBay..
There are several different fees you need to know about to sell on eBay:
- Insertion fee: Based on the category you’re selling in, but most categories give you the first 250 listings free each month, and then it’s $0.35 after that.
- Final value fee: You’re charged a percentage ranging from 2.35% to 15% of the sale plus $0.30 per order.
- Upgrades: Pay for entirely optional upgrades like auction-style, reserve price, international site visibility, subtitle, and more.
There are also five different store levels to choose from if you want to open an eBay store:
Best for small sellers who are just starting out
Comes with zero insertion fees and discounted final value fees
Even more zero insertion fees
For high-volume sellers who will benefit from dedicated customer support
For sellers who have an extensive product list, high-volume sales, and want dedicated customer support
Pros and cons of selling on eBay:
One of the best-selling sites for furniture and home decor
Charisish is specifically for selling new and gently used (and largely designer) furniture and home decor. It’s free to list on Chairish, but you’ll pay a commission that ranges from 20% to 30% based on your selling plan.
Chairish is one of the most popular online selling sites for interior designers to find new pieces. They can browse anything around the country and find exactly what they’re looking for. So, this is a great selling site if you have unique, vintage, or antique pieces of furniture and home decor to sell.
This marketplace is also worth checking out if you design and manufacture your own pieces. You’d be considered a Professional seller and pay a 30% commission, though.
Pros and cons of selling on Chairish:
Sell your gently used electronics to Decluttr
If you want a super simple way to sell your gently used electronics and media, Decluttr is worth checking out. You don’t have to hassle with listing things for sale or dealing with buyers — Decluttr buys from you and then resells on its online marketplace.
Here’s how Decluttr works:
- Get a free valuation. You scan the item’s barcode or enter information about the make, model, and condition of the item, and Decluttr gives you an instant price. They guarantee that price for 28 days.
- Ship your items. Decluttr emails you a pre-paid shipping label to print. Just print it up and ship your item to Decluttr. You can ship from the UPS store, customer center, or an authorized retail outlet.
- Get paid. After Decluttr receives your item, they look it over and remove any personal data. You get paid the day after Decluttr receives your item, and you can get paid via direct deposit, PayPal, or Decluttr will donate to a charity.
Decluttr specializes in buying tech, like old cell phones, video games, video game consoles, laptops, tablets, CDs, DVDs, and more.
Pros and cons of selling on Decluttr:
One of the best online selling sites for new or gently worn clothes, shoes, and accessories.
Poshmark says they see 1 sale every second in the U.S., so it’s no surprise that they’re one of the most popular places to buy and sell women’s and men’s clothes and accessories online.
The best-selling items on Poshmark are secondhand, on-trend clothes. You can list virtually anything on Poshmark, but the brands that sell the most are lululemon, Nike, Free People, Victoria’s Secret, Coach, American Eagle Outfitters, J.Crew, UGG, and Michael Kors.
It’s simple to create an account on Poshmark and start selling, and Poshmark has features that help sellers get their items seen, like tagging features, Posh stories (similar to Facebook or Instagram stories), and bundling items to enable a discount.
It’s always free to list items for sale on Poshmark, but there are some fees to be aware of:
- A flat fee of $2.95 for items under $15
- 20% fee for items over $15
Pros and cons of selling on Poshmark:
8. Facebook Marketplace
Best social media selling marketplace
Whether you love Facebook or not, you can’t deny that Facebook Marketplace is a game-changer for online sellers worldwide. It’s become such a popular place to sell things online because of how many people use Facebook every day — that’s 1.93 billion daily active users if you wanted to know.
Facebook Marketplace serves a wide variety of sellers too, from average people who want to use it as a virtual garage sale to savvy online merchants. In fact, there’s a Facebook-Shopify integration to promote your Shopify products on Facebook Marketplace.
Cost of selling on Facebook Marketplace
One of the major draws of selling on Facebook Marketplace is that it’s free for anyone to list items on Marketplace. However, sellers who are on Facebook as merchants pay a fee when they make a sale, which is:
- 5% of the total asking price, or
- A minimum of $0.40
Pros and cons of selling on Facebook Marketplace:
One of the best online selling sites for free, local sales
OfferUp is a free online marketplace for selling things locally, everything from clothes, musical instruments, furniture, books, and much more.
This site is super straightforward— you list items for sale, communicate with potential buyers through the site, agree on the sale, and meet in person to complete the sale. OfferUp suggests cash payments, but you can accept cash, PayPal, Venmo, etc.
There are no fees for selling on OfferUp, and all of the sales take place off-site. If you want a larger reach, you can agree to ship things you sell, but you’ll have to work out shipping with the buyer.
Pros and cons of selling on Offerup:
How to choose the best online selling site for your needs
There are so many great options out there, but deciding which platform is the best place to sell things online largely depends on your needs.
Here’s what you need to consider when choosing an online selling site:
- Niche: What you’re selling can play a major role. For example, if you want to sell handknit hats, Etsy is the clear choice, not DeCluttr. Make sure the platform specializes in your niche-specific needs.
- Target audience: If you want international reach, selling on Shopify or Amazon would be the way to go.
- Price: Keep an eye on your bottom line when you look at the fees. Someone who is simply decluttering their house doesn’t need to pay a monthly subscription — that’s better for someone who will see continued, volume selling.
- Scalability: If you’re looking to start and grow an eCommerce business, think about how a platform will enable you to do so.
- Features: Many of the best online selling sites have advanced selling features, but look for ones that aid you.
Which website is best for online selling?
There are so many incredible options right now, but it comes down to your goals and what you’re selling. Here are my top picks based on that:
- Shopify - Best for creating a personalized eCommerce site
- Etsy - Best for handmade, artsy, and unique items
- Amazon - Best for trust and reliability
- eBay - Best for vintage, collectible, and expensive items
- Charish - Best online selling site for furniture and home decor
- Poshmark - Best for clothing, shoes, and accessories
- Facebook Marketplace - Best social media selling marketing
- OfferUp - Best online selling site for local sales