If you’ve been researching marketing software or landing page builders, there’s a good chance Leadpages has popped up in your search results.
There’s a good reason for that – Leadpages has tools and features to help you create beautiful landing pages.
Wait, why do I need landing pages for my business?
Landing pages allow you to clearly explain how you can help potential customers. They can be optimized to collect email addresses so you can grow your list, and you can use them to generate revenue.
Leadpages is a popular choice for bloggers, freelancers, and other online business owners because there are customizable templates for landing pages and websites, with built-in selling tools.
To help you decide if this is the right marketing software for your business, my Leadpages review is going to cover pricing, features, how Leadpages works, and more.
Leadpages Review 2020 | Updated Features, Pricing, and FAQs
What is Leadpages?
To do all of that, Leadpages has tools for building high-converting landing pages, websites, pop-ups, opt-ins, alert bars, and more.
It’s robust software that simplifies the process of building all of those components on your own. You don’t need to know how to code anything. You don’t need previous marketing experience. And you don’t have to pull together a bunch of different tools to get the same functionality.
That’s what’s so appealing about software like Leadpages – it’s got baked-in tools that help you work more efficiently while generating more revenue.
Leadpages’ features can best be broken down into four categories: getting your business online, collecting leads, selling products and services, and optimizing your business for growth.
Leadpages website builder
Leadpages has fully customizable templates so you can create professional-looking websites without coding or web design experience. There’s a drag-and-drop editor to place your content and different components on your pages.
You can change the images, colors, text, and font on the websites, but you can also swap out pre-built templates. You can browse through Leadpages’ website templates before you sign up so you can get an idea of what Leadpages offers.
All Leadpages websites are mobile responsive and have built-in SEO settings for meta descriptions and image optimizations.
Landing page builder
Landing pages are pages built specifically for guiding prospective clients through the process of leads to paying customers. Leadpages has customizable landing page templates that can be swapped out of your website.
To get the most out of your landing pages, Leadpages also offers:
- Built-in conversion guidance: Leadpages rates your pages to predict how well they’ll perform, and gives you the chance to make tweaks before your pages are published.
- Drag-and-drop editor: You can add components like opt-ins, countdown timers, videos, Calendly scheduler, OpenTable reservation widget, and more.
- A/B split testing: Test two versions of a landing page to see which one converts at a higher rate.
Pop-ups are good for collecting emails or other kinds of information about your audience. Leadpages lets you create behavior or time-triggered pop-ups for things like:
- Trigger events: If a visitor on your site clicks on a certain button, image, or link.
- Time delays: Once a certain amount of time passes or when a visitor has viewed a set number of web pages.
- Exit-intent: If it looks like a visitor is about to leave your site (moves their mouse towards the exit button).
Alert bars go at the top of your webpage to announce sales, coupon codes, to collect email addresses, drive traffic to landing pages, and more. They’re a fairly simple site component, but they can be pretty effective.
Leadpages has customizable templates for your alert bars and connects them to your ESP.
Checkouts are the gateway for collecting payments and delivering your products. Leadpages checkout uses Stripe to accept all major credit cards. You can process refunds, accept recurring payments for services or subscriptions, and add third-party integrations for your ESP or CRM (customer relationship management).
Leadpages gives you a checkout widget that you can put on any kind of webpage or opt-in.
Opt-in text messages
Leadpages subscribers can get email sign-ups via text messages. You’ll create a unique keyword and 5-digit phone number, and they can use that opt-in to a specific offer or lead magnet.
You can get creative and put your number and code on business cards, flyers, during presentations, and more. It can be as simple as text “COACH” to 56789 to receive 25% off your next virtual training session.
Just like leads coming in from any other kind of opt-in or landing page, your text leads are stored and can be used in the future.
This feature lets you re-engage your audience – people who have already given you their email address. These readers or customers can sign up to receive things like exclusive offers or early access without needing to re-enter their email addresses.
All of the Leadpages reviews I’ve read talk about how good the customer service and support is. There is an extensive knowledge page you’ll have access to, which basically gives you an owner’s manual for using the software. Many of the articles are step-by-step guides and tutorials.
Leadpages also offers virtual workshops to all their members, and there are weekly group Q&A sessions with Leadpages experts.
If you can’t get your questions answered in one of the ways I just mentioned, most Leadpages reviews say issues have been resolved in 48 hours or less.
Leadpages has a three-tiered price structure starting at $25/month and all levels come with a 14-day free trial.
All levels come with landing pages, pop-ups, and alert bars. There are no limits on traffic or leads. Paying annually comes with free custom domains. You get free hosting, 40+ standard integrations, lead notifications, and mobile-responsive templates.
Here’s how the plans differentiate themselves:
How do Leadpages work?
Leadpages can work as part of your larger marketing strategy that takes people that are brand new to your business and guides them through the process of becoming paying customers.
In marketing terms, that process is often referred to as a sales funnel, and there are three parts:
- Awareness: You’re introducing your business and brand to prospects. This might be through a Facebook ad, flyers, Google traffic, social media, etc. You’re casting a wide net in this stage.
- Engagement: Say someone clicks on one of your Facebook ads, and they’re showing interest in your business. This is where Leadpages starts to shine – your Facebook ad would bring them to a specially crafted landing page set up to collect their email address and deliver their offer, for example.
- Conversion: At the bottom of the funnel is when your prospect buys, and as I mentioned, Leadpages has checkout pages ready to take payment information and deliver the product.
Not every lead you get is going to turn into a paying customer, but Leadpages tries to give you all the tools you need to create high-converting sales pages, websites, opt-ins, and checkout pages.
Pretend you’re a freelance digital marketer. Here’s how you could use Leadpages:
- You create a website using Leadpages.
- You share your site on social media, via email when you’re cold pitching new clients, and when you’re networking.
- There are opt-ins on your website so that when someone who might be interested visits the site, you can collect their email address.
- Email addresses go to your email service provider, which automatically sends some kind of “thank you for signing up” or introductory email.
- A few days later, another email goes out that brings them to a landing page that nudges them closer to hiring you.
- If they don’t sign up on that page, you can trigger an email that delivers a discount or bonus service (like an SEO audit of their website) when they hire you.
- They like the bonus offer, so they click on it in the email and are brought to a Leadpages checkout where they can fill out the required information and schedule a call with you.
That might sound like a lot of steps, but that’s how the selling process works for high-value products and services. The majority of people won’t bite the minute they learn about your business.
Leadpages takes your leads, makes it easy to remind them of how you can help them, and has the tools you need to convert them into sales.
The final word on Leadpages
Leadpages has a full suite of tools and features to build fully functional landing pages and opt-ins. The software is easy to use and priced for those who are new to selling online or for anyone hesitant to make a larger financial commitment.
Ultimately, you can use Leadpages to grow your email list, sell courses, promote your services, and more. You’ll have beautiful web pages at a fraction of the cost of other page builders like ClickFunnels.
Yes. Leadpages uses automatic SSL encryption and HTTPS protocols. For Advanced users with sub-accounts, each account is given its own log-in credentials. And, Leadpages is GDPR compliant with how data is collected and processed.
Yes, you don’t need a website or need to create one to use Leadpages, but they give you the option to create a website. Actually, many business owners use landing pages to create simple one-page websites.
But if you do have a website, you can connect your domain. There’s also a plug-in specifically for WordPress blogs and websites that makes it easy to integrate your landing pages.
There are several differences between the two, and here are the major ones:
- Leadpages focuses more on building websites and landing pages, whereas ClickFunnels is more about creating entire sales funnels and has a native email system.
- Clickfunnels is more expensive than Leadpages – ClickFunnels lowest-priced plan is $97/month, whereas Leadpages low and mid-level options are $25 and $48/month.
Some Leadpages reviews and comparisons with ClickFunnels say LeadPages is better suited for beginner-level marketers. And I agree and disagree there.
What I mean is that ClickFunnels builds and organizes sales funnels for you – more advanced marketing, but the user doesn’t have to organize everything.
You can create all of the landing pages you want with Leadpages, set triggers, and then bring people to specific pages, but you have to organize it all. So, it requires a little more knowledge if you want that advanced funnel.
But if you want simple, beautiful landing pages (which really do sell things) at a much lower price point, Leadpages is still a solid choice.
You can read my full comparison of the two at ClickFunnels vs. Leadpages.